Introduction to the Course:

Business models are at the heart of new enterprise creation. They are the core of innovative and disruptive ventures that create value for customer as well as society at large.

 

Value Creation through Business Models (E202) is a ‘level II’ course that aims to sensitize students on the impact of business models on success of a business venture through a deep understanding of different types of business models. On taking this course, students learn to understand, assess and map business models. This translates into their ability to use a methodical approach to answer questions such as – How to convert a good product/service into a value for the consumer? or How to extract some of that value into your own organization? As a case driven course, this course requires several hours of individual and group preparation for successful completion of the course at the expected level of critical analysis.

 

 

Course Objectives:

1. To help students understand the underlying economic and business dynamics that drive business models to value creation.
2. To help students learn to map and design new business models.
3. To help students appreciate and apply the distinguishing features of the product-service continuum, economic fundamentals of e-commerce & mobile businesses, platform businesses, viral phenomenon, to build interesting and innovative business models.
4. To help students understand the various business model approaches for building social ventures.
5. To help students develop competence and confidence to compete on business models.

 

Prerequisites, if any, mention:

This course requires a foundational understanding of economics and business strategy. The prerequisite for this course is a grade point ‘B’ in the core course on Economics & Business Strategy. It will be useful for them to also take the course on Entrepreneurship (E201).