Introduction to the Course
Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. This course focuses on the challenges and opportunities associated with organizational management and business strategy in emerging economies. Emerging markets offer the biggest growth opportunity, expected to be in trillions of dollars, in the history of capitalism. This course offers a comprehensive, strategic marketing perspective tailored to these new markets based on leading expert’s experiences and research. Customized text is used to impart knowledge and skills. Also the course integrates the material from core courses and applies it to emerging and growth markets.
Course Objectives
- To enable students appreciate the
emerging market environments
- To help student understand the markets
and plan appropriate entry strategies to overcome the institutional weaknesses of the environment.
- To enable students to discover the
differences in HRM and CSR practices in emerging markets
- Help students analyze crises and cope
/adapt for success
- Help student scan the business outlook
in select countries and target them for business
- Help student minimize
risk in dealing with corruption, crime and protection of intellectual property.
- Faculty: KV Radhakrishna