Introduction to the Course

Social media analytics is a powerful medium to gain insights in to and understand social media engagement patterns across ones Facebook, Twitter, LinkedIn, Google+ Blogs  etc. social accounts. It helps in identifying the social influencers by pinpointing the key influencers and brands driving important conversations and generating buzz. Similarly, nowadays, sentiment analysis is an integral part of social listening. In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions and emotions expressed within an online mention. Sentiment analysis is extremely useful in as it allows us to gain an overview of the wider public opinion behind certain topics. Social media monitoring tools make that process quicker and easier than ever before, thanks to real-time monitoring capabilities. The applications of sentiment analysis are broad and powerful. The ability to extract insights from social data is a practice that is being widely adopted by organizations across the world. Shifts in sentiment on social media have been shown to correlate with shifts in the stock market.

 

Course Objectives

1.  Develop the ability to explore both the technical and business-related implications of social media analytics.
   
2. Develop the ability to trace the growth of social media analytics from its origins in basic reach to its current growing importance.
3. Text Analytics
4. Evaluate social media analytics scenarios and propose appropriate social media analytics investment strategies
5. Develop the ability to Accurately Analyze Sentiment
6. Enable social listening
7. Determine how best an organization can make strategic use of social media analytics provided by the social media platforms in order to achieve its goals.