Introduction to the Course 

This course provides an opportunity for students to understand basic concept of e-Commerce Store front where one needs to know how to set up infrastructure for an e-Commerce Website. This course would introduce students to managing catalogs, assets, creating marking and promotions, managing price and price rules.

Under this course the fundamental concepts in eCommerce related to Order Management, Procurement, Omni Channel Marketing will be covered along with Industry case studies.

Course Objectives

 

Students would learn to create a structured outline of an ecommerce entity. Students should be get some hands on insight using a demo environment which would provide detail exposure using IBM technology stack.

Course Pre-requisite

1. Understanding of e-Commerce processes , should have completed IBM CE Foundation Course in eCommerce
   
2. Understanding Quantitative Techniques
   
3. Principles of Operations Management & Supply Chain Management
   

 

Course Outcomes

 

On successful completion of the Course, the students would be able to:

1. Identify the business and industry needs for an e-Commerce Software solution
   
2. Recognize the challenges with Web-Enabling a business
   
3. Get familiar with a starter store and different models of starter store
   
4. Understanding architecture and topology of an online store
   
5. Function and features of mobile and social commerce.