Introduction to the Course

Online & Digital Marketing is increasingly becoming an important tool in the marketing mix. In certain categories like Finance, Telecom and Travel it is perhaps the most important too. This course will help students understand the basics of Online & Digital Marketing and how brands can use the various tools and platforms. This is not designed to be a ‘tech’ course but one designed with Marketing & Brand Communication in mind.

Course Objectives

After completion of this course students will be able to Demonstrate:

1. Digital Marketing and Advertising
   
2. New Media Tools
   
3. Digital Media Marketing
   
4. Online communication Strategies
   
5. Search Engine Marketing
   
6. Mobile Marketing
   
7. Integrated Digital Marketing