Introduction to the Course
Business-to-Business (B2B) Marketing encompasses those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. The current business trends and Globalisation has opened up new opportunities in the area of Business Marketing and the course addresses the need to train marketing professionals in the area of B2B Marketing.
Course Objectives
After attending the course students will be able to Practice:
- B2B Marketing Application
- Organisational buying and buying behavior
- Business Marketing Intelligence, Segmentation, Targeting and Positioning
- Product & Brand Management, and Pricing
- Sales Management, Channel Management, Promotion, and E-Commerce Strategies
- Faculty: Satish Kumar