Introduction to the Course
The course deals with the methods, processes and statistical techniques used in Marketing Research. The course helps the students to appreciate application orientation of the subject in due course when they do live projects
Course Objectives
After the completion of the course the student will be able to Practice:
- Relevance and Importance of Marketing Research
- Marketing Research Process
- Questionnaire Design, Sampling
, and Field Procedures
- Planning the Data Analysis and
basics of SPSS
- Data Analysis Selected
Techniques
- Report Writing
- Faculty: KV Radhakrishna